Axis Life Insurance: Benefits, Plans & Complete Guide 2025

Life is unpredictable—but your family’s financial security doesn’t have to be. Axis Life Insurance (now Axis Max Life Insurance) provides protection, savings, and long-term wealth-building options designed to safeguard your loved ones at every stage of life.

In this detailed guide, we’ll explore Axis Life Insurance benefits, types of plans, features, payouts, eligibility, premiums, claim process and more. If you’re searching for Axis Life Insurance, Axis Max Life Insurance, or the best life insurance plans in India, you’re in the right place.

What Is Axis Life Insurance?

Axis Life Insurance—rebranded as Axis Max Life Insurance in December 2024—is a partnership between Axis Bank and Max Financial Services, offering customers double trust (“Double Bharosa”) backed by two strong financial institutions.

A life insurance policy is a legally binding contract where the insurer offers financial protection in exchange for premiums. This protection comes in the form of a sum assured—a guaranteed amount paid to your family in case of an unfortunate event.

Axis Life Insurance covers:

• Death benefit
• Disability benefits
• Long-term savings
• Retirement income
• Child education
• Tax advantages

Key Benefits of Axis Life Insurance:

1. Financial Security for Your Family:

Axis Life Insurance ensures your dependents stay financially stable even if you’re not around. The payout helps cover:

• Household expenses
• Loan repayments
• Children’s fees
• Long-term lifestyle needs

2. Child’s Future Planning:

Axis Max Life has dedicated child plans designed to support:

• Higher education
• Marriage
• Career milestones

Premium-waiver features ensure the policy continues even if a parent passes away.

3. Wealth Creation Over the Long Term:

Certain Axis Life Insurance plans combine:

• Guaranteed returns
• Market-linked returns (ULIPs)
• Tax-free maturity benefits

This helps you build a stable financial corpus.

4. Retirement Planning:

Axis Max Life pension and annuity plans offer:

• Lifetime income
• Inflation-adjusted payouts
• Lump-sum and monthly options

Tax Savings (Sec 80C & 80D):

You can save up to ₹1.5 lakh annually under Section 80C, and additional tax benefits apply to health riders (80D).

6. Disciplined Investment Habits:

Automated premiums help you invest regularly—an essential habit for long-term financial growth.

Why Choose Axis Max Life Insurance?

• ✔ Joint venture between Axis Bank & Max Financial Services
• ✔ 99.70% Claim Settlement Ratio (one of the highest in India)
• ✔ 20+ years of trust
• ✔ Superior customer service
• ✔ Simple, fast, transparent claim process
• ✔ 201% solvency ratio (strong financial stability)

The rebranding to Axis Max Life Insurance pushes the brand’s reliability even further through deeper integration with Axis Bank.

Also Read About: Axis Bank Life Insurance Policy Details.

Popular Axis Life Insurance Plans

Axis Max Life Term Insurance Plans

• Smart Term Plan Plus – Customizable pure protection plan
• Smart Secure Plus – Life cover + terminal illness cover + ROP option
• Smart Total Elite Protection – Affordable, premium protection

Savings & Guaranteed Return Plans

• Capital Guarantee Solution
• Smart Fixed-return Digital Plan
• Smart Wealth Advantage Guarantee (SWAG)

ULIP Plans (Investment + Insurance)

• Flexi Wealth Advantage Plan
• Smart Term with Additional Returns ULIP
• Axis Max Life Online Savings Plan

Child Plans

Shiksha Plus Super Plan – Designed for long-term education planning.

Retirement & Pension Plans

• Guaranteed Lifetime Income Plan
• Smart Guaranteed Pension Plan
• Smart Wealth Annuity Guaranteed Pension Plan

NRI Plans

SEWA (Secure Earnings Wellness Advantage) – A Savings + Protection + Health Benefits Plan.

How Axis Life Insurance Works

Step 1: Choose a Policy

Compare quotes and select a plan based on:

• Coverage
• Premium
• Tenure
• Riders (optional add-ons)

Step 2: Premium Payment

Pay premiums monthly, quarterly, yearly, or as a single premium.

Step 3: Life Cover Begins

Your family becomes financially protected immediately after policy issuance.

Step 4: Claims & Payouts

In case of an unfortunate event, your nominee receives the sum assured through:

• Lump sum, or
• Lump sum + monthly income

Also Read About: Pradhanmantri Jeevan Jyoti Bima Yojana.

Who Should Buy Axis Life Insurance?

Axis Life Insurance is ideal for:

• ✔ Newly married couples
• ✔ Young parents
• ✔ Individuals with home/vehicle loans
• ✔ Working professionals
• ✔ NRIs supporting families in India
• ✔ People nearing retirement
• ✔ Anyone wanting long-term wealth creation

How Much Life Insurance Do You Need?

General rule:

15–20 times your annual income

Example:

If your income is ₹10 lakh/year, you need at least ₹1.5–₹2 crore coverage.

Factors That Affect Premiums

• Age
• Health & medical history
• Occupation
• Policy tenure
• Sum assured
• Lifestyle habits (like smoking)

Documents Required to Buy Life Insurance

• Aadhaar, Passport, DL (address & ID proof)
• PAN card
• Income proof (ITR/Salary slips)
• Medical reports
• Recent photograph

How to Buy Axis Life Insurance Online

1. Identify your goals

2. Compare plans using online calculators

3. Choose riders (if needed)

4. Fill the application

5. Make payment

6. Complete medical check-up (if required)

7. Policy gets issued on approval

How to File a Claim (Step-by-Step)

1. Notify the insurer

2. Submit the claim form

3. Provide required documents

4. Insurer verifies details

5. Claim gets approved and paid to the nominee

Important Life Insurance Terms (Simplified)

• Premium – Amount you pay
• Sum Assured – Payout amount
• Nominee – Person receiving benefits
• Riders – Extra protection
• CSR – Claim Settlement Ratio
• Maturity – End of policy term
• Lapse – Policy ends when premiums aren’t paid

Axis Life Insurance Customer Care:

Customer Care Number:	1860 120 5577.
Note:	Please call from your registered mobile number – 09:00 AM to 6:00 PM, Monday to Saturday.
For NRI Customers:	011-71025900 or 011- 61329950.
Note:	Please call from your registered mobile number – Available 24X7 Monday to Sunday.
Digital Purchases (For a new or ongoing application):	0124 648 8900.(09:00 AM to 9:00 PM, Monday to Saturday).

Axis Life Insurance Important Links:

Official Website:	Click Here.
max axis life insurance login:	Click Here.
Axis Life Insurance Plans ,SIP & Calculator:	Click Here.
Axis Life Plans For NRI:	Click Here.
Axis Life Health Insurance Plans:	Click Here.
Axis Life Term Insurance Plans:	Click Here.
Axis Life Insurance Calculator:	Click Here.

Conclusion

Axis Life Insurance / Axis Max Life Insurance offers a complete range of protection, savings, and retirement solutions designed for every financial goal. With industry-leading claim settlement performance, strong banking support from Axis Bank, and customer-friendly plans, it’s one of the most trustworthy choices for securing your family’s future.

Whether you want term insurance, child plans, ULIPs, or retirement income, Axis Max Life provides a reliable, flexible, and tax-efficient way to protect your loved ones while building long-term wealth.

If you want peace of mind and financial stability—Axis Life Insurance is a smart investment for today and tomorrow.